Chelsea Waterfront x LOFT

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Designing three show homes that would inspire both luxury and excellence to appeal to an affluent target market, ensuring the riverside location was accentuated.

Designing any space, you always have to imagine the end user living in that space. Understanding what they want, need, and aspire to have is how we create stunning interiors.

This is how we delivered three show homes tailored to our client's target market.

Our Design team with their extensive experience in designing luxury show homes, we’re excited to be taking on the challenge of designing these luxury apartments. 

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Working with the Hutchison Group we were given the brief to design three high-end looks to appeal to an affluent and eclectic audience for their new waterfront residential development. A pioneering project for the area, with the development offering unrivaled views of the river and being surrounded by bustling outer city life.

Wanting to use the space to showcase to attract prospective buyers, we curated a series of typical renting furniture packages.

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Inspired by the development scenic views, of both the city and the riverside, our team wanted to design the interiors to accentuate the views and to show how to make the best of the space in the apartments. We made the open plan living spaces warm and inviting, matching the interior finishes. A subtle elegant colour palette of creamy tones paired with black marbles elevated the space's appearance. The look was designed to stand out in understated luxury. Our team sourced high-end accessories and final touches that would inspire prospective buyers, as they aspire for the lifestyle we created.

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The result?

A three bespoke show homes for the Hutchison Group that showcased waterside living through bespoke design. The spaces would not only inspire prospective buyers but elevate the area through the developments luxurious interior design and architecture.

The team at LOFT were exceptional throughout the whole process of dressing our three Show Apartments at Chelsea Waterfront. The interior design was perfect for our target market and the team were professional throughout despite added pressures brought on by Brexit and Covid.Hutchison Group
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