If we take the Birmingham market as an example, the market that has already comprehensively split into two-tiers in the past 5 years, as Build to Rent (BTR) has launched and taken hold of the premium letting’s audience. The BTR product offering has left the more traditional Buy to Let (BTL) pool of properties very much in its wake.
Upmarket lobbies, smiling concierges present and available around the clock, vast post rooms to receive and hold any deliveries, opulent residents’ lounges, rooftop gardens, the occasional cinema room, and an onsite team to respond to any maintenance issues. And that’s before even considering the beautiful interior decor and furnishings of the individual apartments.
It wouldn’t be unfair to ask how on earth a BTL apartment in a much older, more tired building could possibly hope to compete - but that’s where the savviest BTL landlords are stealing a march on their less aware neighbours...
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