December 09, 2020

Luxury Can Be Affordable: LOFT’s New Store is Open For Business


Building on the success of their showroom in Old Trafford, the LOFT team have extended onwards and upwards, opening a new store in the heart of Manchester City Centre.

LOFT’s growth won’t come as a surprise to the company’s strong customer-base in the Private Rented Sector (PRS). For 17 years, the brand has committed itself to providing high quality furniture along with a high quality service.

After making a huge impact on the Build to Rent (BTR) and Purpose Built Student Accommodation (PBSA) markets, LOFT are looking to carry on delivering a new lifestyle to tenants and homeowners by proving luxury can be affordable.

The need for luxury residential furniture has risen in line with the public’s expectations, and LOFT is making sure its Manchester customers have access to exclusive in-store offers, so they can create their own interiors.

Local Importance

LOFT has come a long way since its early days in Didsbury. The company’s Managing Director Benjamin Hall is a second generation luxury residential furniture provider, following in the footsteps of his parents, Robert and Rita Hall. While the location may have changed, the family-run Manchester business has never forgotten its roots.

Based on 26-28 High Street in the Northern Quarter, LOFT’s new showroom will provide local people with high-end furnishings at affordable prices. The store will be run and operated by some of LOFT’s most experienced staff members.

Heading up the new venture is Account Manager Alex Price, Business Development Manager Lukasz Mruczek and Showroom Manager Karen Perkins.

Landlords and the general public are welcome to attend the property-focused networking events Benjamin is planning in-store, and the LOFT team will also be providing seminars on interior design, property staging and furniture upcycling/recycling from their city centre base.

The staff at LOFT are passionate about their craft and want to share their insider knowledge. Being able to deliver a new lifestyle to customers means the people of Manchester can truly enjoy their living spaces. Meeting the Needs of Manchester When it comes to adding a touch of affordable luxury to residential properties, LOFT offers unparalleled advice and furnishing solutions. Part of the reason they have been so successful since starting out in 2003 comes from their dedicated team of Interior Designers who stay on top of all the latest residential furniture trends.

With their keen eye and industry knowledge, the Design team — led by Lauren Maylor — specialises in coming up with concepts that are reflective of their clients wishes and are driven by the latest trends, giving their schemes a unique feel and enabling them to design spaces that are fit for purpose.

As LOFT is catering to the Manchester City Centre market, they understand their showroom needs to reflect what the local community is looking for. The Northern Quarter is well known for being a trendy haven, full of character and charm, so LOFT’s products have to match the location’s lively atmosphere.

The cost of living in the city centre has increased over the years, even though the value of property has soared, LOFT wants to show the people of Manchester luxury can be affordable when it comes to furnishing a property.

This is where the importance of LOFT’s expertise comes into play. The market wants luxury furniture, but the notion that a high price tag should come with it isn’t a concept LOFT agrees with. The new Northern Quarter store will give customers the chance to take advantage of amazing offers and the new, innovative sales platform Payl8r. Customers will only be able to sign up for credit in-store, so make sure to come in and speak to a member of the team.

Sticking to Their Core Values

For LOFT, creating a strong customer base comes from staying true to their USP: furniture comes delivered, assembled and installed with old, unwanted items removed, replaced and recycled. This is a core value LOFT feels strongly about, which is why this service is completely free for customers within the M25.

By providing this level of service, LOFT eliminates the unnecessary hassles of fitting residential furniture. Turning a property into a home should be as stress-free as possible. That’s why their customers don’t have to worry about finding the time to put furniture packs together and arranging to have old items removed and disposed of in an environmentally friendly manner.

A LOFT-y Future

The opening of their new shop in such a prime, central Manchester location shows just how much LOFT believes in their products and services.

By having a keen understanding of their target market, LOFT are confidently expanding into new territory. By knowing what’s expected of them, LOFT can cater to the needs of Manchester property owners and the general public.