May 17, 2022

LOFT x GBuilder: An Industry-Changing Partnership for Residential & Commercial Developers


GBuilder is a BIM-based Customer Journey Management platform for property developers that digitizes the interaction between customers, project teams, and construction sites. Used in 11 European countries in over 400 projects, GBuilder's platform is market-proven to enhance customer experience, and improve efficiency, quality, and sustainability.


A Future Product, Here Today

As a full-service furniture provider for residential interiors who have digitized our product offering, LOFT are always looking at ways to enhance the customer's digital journey. That is why we are proud to bring GBuilder and its ‘one stop shop’ solution to our customers.

GBuilder is a software company that offers 3D visualization of each individual home within any development enabling investors, homeowners, and tenants to select their desired furniture, and to see how it suits and fits in their future home.


How Is It Done?

GBuilder is the only company in the world to use Building Information Models (BIM) as a service to manage interior specifications and customer choices. A single platform with a wider product range and more fit-out choices means more sales opportunities for the developers; for the customers, it means better-informed decision making.

GBuilder Mockup

Partnering with GBuilder enables LOFT to now offer home buyers and tenants an immersive experience and the best possible tool when choosing the right furniture for the property that is still in the development phase.


A Match Made To Last

Speaking of the newly announced partnership, LOFT’s Managing Director and Founder Benjamin Hall says:

“GBuilder is a game-changer for the residential property industry. Allowing developers, residents, and homeowners to visualise and specify their interiors digitally, prior to the property being built!

Partnering with GBuilder will add a new dimension to the way LOFT presents to our clients, providing a flexible interior solution, with real products, in real-time and to scale. Because the solution is digital and online, clients can see how their interiors will look and feel at any time, anywhere in the world. Saving on the cost and environmental impact of designing, manufacturing, importing, and installing multiple show homes to assist with sales and/or lettings.”

GBuilder Founder and CEO Harri Majala said:

“For today’s customers' generic sample pictures, models and mock-ups just aren’t enough. We strongly believe that the future of construction and property sales are in the hands of companies who can provide the range of choices and control that the modern home buyer is already accustomed to in the virtual realm. Your new home is as “real” as it’s going to be, yet still full of possibilities and promise. Partnering up with LOFT allows us to take the whole digital turn-key solution to the next generation era

Giving The Power To The Customer

The role of the property industry is changing rapidly. The pre-Covid world is not coming back. The importance of empowering the customer cannot be emphasized enough. Property developers will often provide mock-ups of various fit-out options, some of them even offer an online service to do so.

GBuilder’s ‘one stop shop’ platform takes this process much further by allowing the customers to view different fit-out and furniture options online in real-time, and what’s more: inside their future home. This enables quicker decision time for property sales and rentals including overseas purchasers, and the whole experience is much more personal and emotional right from the start.


In Stock & Ready To Go

Need high quality furniture in a short space of time? LOFT has immediate stock available, so feel free to get in touch with a member of our team.

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